Alright, it's time to give equal time to equal crimes. Earlier in the week I ranted a bit about Apple charging iPod touch owners for security updates. As if to not be outdone, Microsoft today announced pricing for Windows 7, and it's not pretty. I'm going to ignore, for the time being, the fact that Windows has gone the wrong way by offering more versions of 7 than they did of the ever-so-confusing Vista. OSX comes in one flavor only, which would be the equivalent of Microsoft offering only the Windows Ultimate editions and not starter, home basic, home premium, professional, business, enterprise, etc, etc ad nauseam. I'm even going to ignore the fact that Microsoft turned their backs on the Vista Ultimate purchasers by not offering any special pricing for 7 Ultimate upgrades. Ultimate purchasers, incidentally, are typically compute enthusiasts and therefore most well equipped to dump Windows altogether in favor of a Linux distribution. Lastly, I'm not even going to mention that the faults with User Account Control (UAC) should have been included in Vista SP2 instead of bleeding into an entirely new OS.
What confuses me the most about the pricing strategy is that it does not provide for a growing segment of the population: the multiple PC household. Microsoft obviously knows about this market segment. They offer 10 client licenses with Windows Home Server and 3 with Office Home and Student edition. Not only are they aware, but it's the direction Microsoft has envisioned for some time, dating back to when they first proposed the PC as the center of home entertainment around the turn of the century. So why, instead of capitalizing on this vision and rewarding those who have embraced it, is Microsoft alienating multi-PC homes by trying to squeeze every last nickel out of them for the latest OS? Apple offers OSX Snow Leopard full install for 5 clients for a suggested retail price of $220 (although Amazon currently lists it for about $130) or about $100 less than a single Windows 7 Ultimate license.
I have three PC's on which I was hoping to install Windows 7. A Windows XP desktop, a Windows Vista Ultimate desktop and a home theater PC (HTPC) that I'm currently building. I'll need at least one full install ($320) for the HTPC build, and 2 upgrades ($220/pop) for the desktops. In order to get Windows 7 on these three machines, I'm out $760 - $540 more than Snow Leopard would cost me and for two fewer licenses! Apple tax? Not in this case.
My next post will describe the benefits of purchasing Windows OEM versions instead of retail.
Update: It is now being reported that Microsoft will sell a family pack version of Windows 7 Home Premium, guessing the cost to be about $150 for 3 licenses.
Update to the Update: Microsoft, in true Microsoft fashion, has now pulled the plug on the Windows 7 family pack after only 2 short months. I can once again stand by my previous assertion - rip off confirmed.
Update: It is now being reported that Microsoft will sell a family pack version of Windows 7 Home Premium, guessing the cost to be about $150 for 3 licenses.
Update to the Update: Microsoft, in true Microsoft fashion, has now pulled the plug on the Windows 7 family pack after only 2 short months. I can once again stand by my previous assertion - rip off confirmed.
Got an idea for a topic? E-mail me at toptoad@techonadime.net.

